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What is Vanadu.com main competitive advantage in web design and software development?
The synergy of our team.
Our vast, multi-industry experience.
Our proven, development model of how to develop an effective website which begins with evaluation and the establishment of goals and how to measure the successful completion of the goals with an end result of maximum.
Our combined technological experience.
Our thorough understanding of how search engines work.
Our ability to effectively manage projects, saving our clients time and money.

What do you feel makes a web site effective?
We believes that a great Web site is simple and elegant.
In order to create sites that meet this criteria, we concentrates on effective branding, clear marketing communication, original design, intuitive and user friendly navigation, employing web design best practices with reliable technology.
Our goal is simply to provide you with the best site possible, which we define as one that:

Positions your company accurately and effectively;
Generates Web buzz and draws repeat visits; and
Helps you sell your services and/or products.

We accomplish our goals by:

understanding the latest technology and knowing when to use it;
training in emerging technologies and new software;
establishing strategic partnerships with other cutting-edge firms;
listening to our clients and valuing their expertise; and developing systems and processes to ensure exceptional quality and timely delivery.

Who owns the rights to the code and graphics?
Speaking in broad terms, our clients own the HTML code and graphic files that make up their web sites.

What is your approach to search engines?
We see search engines as a valuable marketing avenue for your website and our experience has shown that good search engine marketing can result in dramatic increases in traffic - up to 300% in some cases.
Sites that rank highly on search engines are the same sites that rank highly with human beings.
The first step is high-quality, compelling content that is meaningful to your target audience.
The next step is optimization. Keywords, directory submission, link building, and pay-per-click advertising are the tools we use to improve the position of your site.

What are your design criteria for developing web pages?
A good web site should:
Effectively deliver the message of the company or organization.
Load quickly.
Be graphically pleasing and integrate with the organization's branding strategies.
Contain logical and functional navigation.

What middleware and backend database systems do you support?
We have experience programming with PHP, Perl, C++, Visual Basic, Delphi. For databases, we have experience using MySQL, Microsoft Access, and FileMaker Pro.
We support additional middleware and databases through our partners.
What tools we choose depend entirely on the particular needs of the client.

What are your standard billing policies?
For development projects we require an initial deposit followed by payment at project milestones, as mutually agreed upon in the development contract. Our maintenance contracts are billed on the first day of each month.

How do you track and measure the success of a web site?
The success of a site is dependent upon our client's goals.
Standard measures include an increase in customers, an increase in web sales, customer retention, improved brand awareness, and of course the overall growth of the company.